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Understanding the Capital Landscape

February 2, 2024 By Tip of the Spear

The Point: In this second installment in my series titled, “’Spearheading Capital: Venture Funding Strategies” we examine today’s rapidly evolving economic environment, understanding that the capital landscape is crucial for businesses (and investors!) aiming to navigate the complexities of raising capital successfully. This article delves into the economic indicators, global investment patterns, and regulatory environments shaping the capital procurement process. Through an in-depth analysis, we uncover the intricacies of the modern capital landscape, offering insights into how businesses can leverage this knowledge to secure venture funding and drive growth effectively… Enjoy!

KEY TAKEAWAYS

  • Monitor Economic Indicators: Keeping an eye on key economic indicators such as GDP growth rates, inflation, and interest rates can provide valuable insights into the timing and cost of capital procurement.
  • Align with Global Investment Trends: Understanding and aligning business strategies with global investment patterns, especially in high-growth sectors and emerging markets, can increase the attractiveness to investors.
  • Navigate Regulatory Landscapes Effectively: A deep understanding of the regulatory environment in relevant markets is essential for minimizing risks and barriers to capital access.
  • Explore Diverse Funding Sources: Considering the range of available funding sources and choosing the one that best suits the business’s stage and goals can significantly enhance funding success.
  • Stay Adaptable and Informed: The capital landscape is constantly evolving. Staying informed and adaptable to changes in economic, regulatory, and investment trends is crucial for long-term success.

Understanding the Capital Landscape

Economic Indicators Influencing Capital Availability

Economic indicators play a pivotal role in shaping the availability and cost of capital. Key indicators such as GDP growth rates, inflation, and interest rates are closely monitored by investors and financial institutions to gauge the economic health of a country and the risk associated with investments. A strong GDP growth rate signals a robust economy, attracting more investments, whereas high inflation rates may lead to higher interest rates, making borrowing more expensive. Understanding these indicators is essential for businesses seeking to time their capital procurement efforts effectively.

Global Investment Patterns and Their Impact

Global investment patterns have undergone significant shifts due to geopolitical tensions, technological advancements, and the global response to the COVID-19 pandemic. There has been a noticeable increase in cross-border investments, with emerging markets becoming attractive destinations due to their high growth potential. Moreover, sectors such as technology and healthcare have seen an uptick in investment, driven by digital transformation and the critical role of healthcare in recent years. Businesses looking to attract capital must align their strategies with these global investment trends, focusing on innovation and scalability.

Navigating Regulatory Environments

Regulatory environments across the globe have a profound impact on the capital procurement process. Regulations related to foreign investments, capital flows, and financial disclosures can either facilitate or hinder access to capital. For instance, stringent regulatory frameworks may deter foreign investors due to the higher compliance costs and risks involved. Conversely, favorable policies, such as tax incentives for investors and support for startups, can attract more capital. It is imperative for businesses to have a thorough understanding of the regulatory landscape in their respective markets and any markets they wish to enter.

The Complexities of the Modern Capital Landscape

The modern capital landscape is characterized by its complexity, with a wide array of funding sources available, including venture capital, private equity, crowdfunding, and traditional bank financing. Each funding source has its own set of advantages, disadvantages, and suitability depending on the stage and nature of the business. For example, venture capital may be more appropriate for high-growth technology startups, whereas traditional bank loans could be more suitable for established businesses with stable cash flows. Additionally, the rise of alternative funding sources, such as crowdfunding and token offerings, has democratized access to capital, albeit with new challenges and risks.

Summary

The capital landscape today is shaped by a myriad of factors, including economic indicators, global investment patterns, and regulatory environments. Understanding these elements is crucial for businesses and investors aiming to navigate this complex terrain. By keeping abreast of economic trends, aligning strategies with global investment flows, and complying with regulatory requirements, businesses can enhance their chances of securing the necessary capital to fuel their growth.

In conclusion, the capital procurement landscape is complex and ever-changing. Businesses that diligently analyze economic indicators, align with global investment trends, and navigate regulatory environments effectively will be better positioned to secure the capital they need. By understanding the nuances of the modern capital landscape, businesses can strategically plan their capital raising efforts to support their growth objectives and navigate the challenges of today’s global economy.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Tip of the Spear Ventures Understanding the Capital Landscape

Filed Under: Blog Tagged With: capital raise, raising capital, sam palazzolo, tip of the spear ventures, venture funding

Introduction to Raising Capital

February 1, 2024 By Tip of the Spear

The Point: At the core of every business initiative lies a fundamental challenge: securing the capital necessary to fuel growth, innovation, and competitive advantage. In today’s dynamic economic environment, understanding the nuances of raising capital is more critical than ever. This series, which I’ve titled “Spearheading Capital: Venture Funding Strategies” begins with an exploration into the foundational principles of raising capital, aiming to provide entrepreneurs and business leaders with a roadmap through the complexities of the modern venture funding landscape… Enjoy!

KEY TAKEAWAYS

  • A thorough understanding of the capital landscape and preparation is crucial for successful capital raising.
  • Selecting the appropriate type of financing strategy is key to aligning capital acquisition with business goals.
  • Legal compliance, effective communication, and the strategic management of investor relationships are essential components of raising capital.
  • The future of raising capital is dynamic, requiring ongoing adaptation and strategic foresight.

Understanding the Capital Landscape

The journey of raising capital begins with a comprehensive understanding of the current capital landscape. Economic indicators, global investment patterns, and regulatory environments play pivotal roles in shaping capital procurement strategies. A nuanced appreciation of these factors is essential for navigating the complexities of today’s global financial ecosystem. This segment will delve into how economic trends influence investment decisions and the impact of global regulatory differences on capital raising efforts.

Preparing to Raise Capital

Preparation is key to a successful capital raise. This involves a thorough evaluation of the company’s financial needs, the establishment of a robust business plan with clear financial forecasts, and a deep understanding of the market and competitors. Detailing this groundwork is crucial for articulating a compelling case to potential investors. We will explore the steps necessary to prepare for capital raising, emphasizing the importance of strategic planning and market analysis.

Types of Capital and Financing Strategies

Navigating the options for capital acquisition requires an in-depth understanding of the various types of financing available. From equity, debt, and alternative financing options, each carries its own set of advantages, limitations, and strategic implications. This section will present an exhaustive overview of these options, providing a framework for selecting the most appropriate financing strategy for your business’s unique needs.

In-Depth Analysis of Equity and Debt Financing

Equity financing, through channels such as angel investors, venture capital, and crowdfunding, offers businesses a route to capital that can also bring strategic partnerships and expertise. Conversely, debt financing, including bank loans, online lending, and bond issuance, presents a different set of considerations and opportunities. We will provide a comparative analysis of these paths, highlighting the criteria for selecting the right fit and the strategic deployment of each financing type.

Exploring Alternative Financing Options

The financial landscape also includes a range of less traditional, yet increasingly popular, financing avenues. Hybrid models, convertible notes, SAFE agreements, and revenue-based financing represent innovative options that cater to specific scenarios and business stages. This segment will investigate the intricacies and applications of these alternative financing mechanisms.

Legal Framework and Compliance

Understanding the legalities of raising capital is paramount. This includes navigating securities laws, compliance mandates, and the role of legal counsel in drafting investment agreements. A solid grasp of these legal frameworks ensures that capital raising efforts are both effective and compliant with regulatory standards.

The Role of Financial Advisors and Investor Relations

Securing capital is not just a financial endeavor but a strategic one that involves managing relationships with investors and advisors. Selecting the right financial advisors and managing investor expectations play significant roles in shaping a company’s capital strategy. This section will underscore the importance of professional advice and effective communication in the capital raising process.

Communicating Value and Crafting a Compelling Pitch

The ability to articulate your business’s value proposition and future potential is critical when engaging with potential investors. This involves crafting a persuasive pitch, creating compelling investor materials, and navigating common pitfalls in investor presentations. We will explore best practices for communicating value and strategies for making a lasting impression on potential backers.

Diverse Strategies for Capital Acquisition

From bootstrapping and self-funding to leveraging public sector financing and navigating the nuances of startup capital, this series will cover a broad spectrum of strategies. Each approach presents unique benefits and challenges, requiring a tailored strategy that aligns with the company’s stage, industry, and objectives.

Looking Forward: The Future Landscape of Raising Capital

As we conclude our introductory exploration, it’s clear that the landscape of raising capital is continually evolving. Emerging trends, technological advancements, and economic shifts are shaping the future of financing. This series will not only address these changes but also provide forward-looking insights to prepare businesses for the opportunities and challenges ahead.

Summary

As we embark on this comprehensive series, our goal is to equip business leaders with the knowledge and strategies needed to navigate the complex process of raising capital. Through detailed analysis, practical insights, and strategic guidance, we aim to demystify the capital raising process and empower businesses to achieve their growth objectives.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Tip of the Spear Capital Raise Series

Filed Under: Blog Tagged With: capital raise, raising capital, sam palazzolo, tip of the spear ventures, venture funding

Why Startups Don’t Scale Your Coaching & Consulting Business

January 15, 2024 By Tip of the Spear

The Point: When I “threw out my entrepreneur shingle” and started my coaching and consulting business, I was in love with startups. I loved their energy, ambition, and disruptive ideas – they were like a very strong magnet attracting me to them! I wanted to help these driven entrepreneurs take their vision and make it scalable. But I realized something: Startups don’t scale your coaching and consulting business.

Despite their potential, working with startups often feels like being caught in the aftermath of a bomb explosion, where the mushroom cloud symbolizes their scattered focus and chaotic priorities. They are multi-focused, indecisive, and tend to view business consulting and executive coaching as a “luxury”—even when they desperately need the guidance. In this article, I’ll share my journey of moving away from startups to focus on SMBs with proven readiness, explain why startups can be a tough fit for seasoned consultants, and provide insights for coaches and consultants on identifying their ideal target markets… Enjoy!

KEY TAKEAWAYS

  • Startups Exude Potential but Lack Readiness: Startups often have captivating visions, but their multi-focused nature and limited operational clarity make them challenging partners for consulting or coaching.
  • Decision Paralysis Hampers Progress: Many startup entrepreneurs struggle with making critical decisions due to inexperience and competing priorities, stalling potential engagement effectiveness.
  • Coaching and Consulting Viewed as Luxuries: Startups frequently see external expertise as a “nice-to-have,” rather than a strategic necessity, which undermines the consultant-client relationship.
  • SMBs Are Better Positioned for Coaching and Consulting:
    • Proven Readiness: SMBs typically have established operations, clearer goals, and the resources to implement strategic advice effectively.
    • Decisive Leadership: Experienced leaders in SMBs are more capable of acting swiftly and decisively, driving momentum in engagements.
    • Strategic Investment Mindset: SMBs view consulting and coaching as a worthwhile investment, ensuring mutual commitment to impactful outcomes.
    • Identifying Your Ideal Target Market:
      • Define your value proposition and align it with clients who can fully benefit from your expertise.
      • Use a qualification framework to assess prospects’ readiness for engagement.
      • Focus outreach on established SMBs with proven growth potential, leveraging tools like Deloitte’s Tech Fast 500 or INC 5000.
    • Optimize Time and Impact: Consultants and coaches should focus on clients who value and are prepared to act on their expertise, avoiding the risk-heavy nature of startup engagements.

The Startup Trap: Why Entrepreneurs Struggle to Commit

1. The Lure of Potential

Startups exude potential. The founder’s pitch is captivating, and their vision often feels revolutionary. For many business consultants, this is an irresistible draw. You see where they’re headed and believe your expertise could bridge the gap between their ambition and reality.

But here’s the catch: startups rarely have the operational clarity to act on your advice. Their focus is split between product development, fundraising, and trying to capture market share. This lack of prioritization trickles into their decision-making process, often stalling engagements before they even begin. They may love the idea of coaching or consulting but can’t commit to the investment—financially or strategically.

2. Decision Paralysis

One of the greatest frustrations I’ve encountered working with startup entrepreneurs is decision paralysis. Many are first-time leaders, and their lack of experience shows in their hesitancy to pull the trigger on crucial decisions. They’re juggling a million competing priorities, often with limited resources, and fear of making the wrong choice freezes them in place.

This indecision doesn’t just hinder their growth; it also prevents them from fully leveraging the value of consulting and executive coaching. As consultants, we thrive on actionable insights and strategic execution. Without a decisive partner on the other side, our efforts stall—and so does the impact we can deliver.

3. Viewing Consulting as a Luxury

Perhaps the most glaring challenge is that many startup founders view coaching and business consulting as a “nice-to-have” rather than a necessity. They focus on survival and immediate wins, such as landing their next investor or launching a product. While these are valid priorities, they often fail to see how strategic guidance could accelerate their progress or prevent costly missteps.

For seasoned consultants, this mindset is a non-starter. When a client doesn’t value the expertise you bring to the table, the relationship becomes transactional and short-lived, undermining the potential for long-term impact.

Why SMBs Are a Better Fit for Business Consulting*

1. Proven Readiness

SMBs with established operations and revenue streams are better positioned to benefit from coaching and business consulting. These organizations understand the value of strategic insights and have the resources to implement them effectively. Unlike startups, they are not just surviving—they are actively seeking ways to scale.

For consultants, this alignment is crucial. SMB leaders come to the table with clarity around their goals and are ready to invest in achieving measurable results. This readiness makes engagements more productive and rewarding for both parties.

2. Decisive Leadership

Unlike first-time startup founders, SMB leaders often have years of experience making tough decisions. They understand the stakes and are willing to act swiftly on advice. This decisiveness creates momentum and allows consultants to deliver impactful results within a shorter timeframe.

As a coach or consultant, working with leaders who value your input and act on it creates a partnership dynamic that fuels mutual success. It’s a stark contrast to the stop-and-start nature of many startup engagements.

3. Strategic Investment Mindset

SMBs see coaching and business consulting as investments, not luxuries. They have budgets allocated for growth and view external expertise as a means to accelerate their trajectory. This mindset fosters long-term relationships where consultants can deliver significant value over time.

By focusing on SMBs, consultants can avoid the constant negotiation and justification of their worth that often comes with startups. Instead, they can concentrate on driving results and building sustainable partnerships.

*NOTE: I love working with the Fortune 500, but so do my former Deloitte colleagues (as do those at McKinsey, Bain, etc.) It’s awfully “red ocean” in the Fortune 500! So why not concentrate on a little more “blue ocean” strategy, provide the same Deloitte experience, and do so at 1/3 the price?

How to Identify Your Ideal Target Market

1. Clarify Your Value Proposition

Define what you bring to the table and who benefits most from it. For example, if your expertise lies in scaling businesses from $10 million to $100 million, startups aren’t your ideal clients. Instead, target SMBs with the scale and ambition to match your skill set.

2. Develop a Qualification Framework

Before engaging with a prospect, ask qualifying questions to assess their readiness:

  • What’s your annual revenue, and how do you allocate your budget for external expertise?
  • What are your top three strategic priorities for the next year?
  • What challenges are you facing, and what’s the cost of not solving them?

These questions can help you filter out prospects who are not ready to commit to a productive engagement.

3. Focus Your Outreach

Use tools like Deloitte’s Tech Fast 500 or the INC 5000 lists to identify SMBs with proven growth and the resources to invest in scaling. Tailor your messaging to highlight how your expertise aligns with their specific challenges and opportunities.

Summary

Startups may seem like exciting prospects, but for seasoned business consultants and executive coaches, they often represent more risk than reward. Their multi-focused nature, decision paralysis, and tendency to view coaching and consulting as a luxury make them a challenging fit for impactful engagements.

By focusing on SMBs with proven readiness, decisive leadership, and a strategic investment mindset, consultants can build more productive partnerships and deliver greater value. It’s not just about avoiding frustration—it’s about aligning your expertise with clients who are ready and willing to scale.

If you’re a coach or consultant looking to identify your ideal target market, take a hard look at where your efforts are most valued. Remember, your time is your inventory. Invest it where it makes the greatest impact—on clients who are ready to grow with you.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Filed Under: Blog Tagged With: business scaling, consulting, entrepreneurs, executive coaching, startups

Change Management: Safeguarding Company Culture Amidst Transformation

November 19, 2023 By Tip of the Spear

The Point: Change is surely inevitable. From structural shifts to leadership transitions, companies must adapt while safeguarding their unique cultures. This article provides a comprehensive guide on implementing change without compromising the essence of company culture. Drawing insights from reputable sources, it offers strategies for transparent communication, seamless integration, and preserving the core values that define organizational identity…Enjoy!

Key Takeaways from ‘Safeguarding Company Culture Amidst Transformation’

  • Transparent communication is the cornerstone of successful change implementation.
  • Hiring practices should prioritize candidates aligned with existing company values.
  • Internal promotions contribute to cultural continuity and long-term stability.
  • Actively seeking employee input enhances engagement and commitment.
  • Integrating diverse company cultures requires understanding, dialogue, and a shared vision.
  • Allowing employees time to process change mitigates risks to performance and engagement.
  • Creative alternatives should be explored to preserve essential cultural programs during budget cuts.
  • Balancing growth with cultural traditions reinforces a sense of community.
  • Leaders must lead by example, embodying the changes they advocate for authenticity and sincerity.

Transparent Communication as the Foundation

Change is unsettling, but transparent communication can be the bedrock of successful transitions. Leaders must communicate openly about decisions, such as transitioning to a remote work model. By articulating the benefits clearly and addressing challenges proactively, companies foster trust, engagement, and a commitment to efficiency.

Nurturing Company Culture Through Hiring

Preserving company culture starts with hiring practices. During interviews, delve into how candidates align with existing values. Implement user-friendly training modules to immerse new hires in organizational values and behaviors. This not only maintains culture but also promotes diversity, reinforcing the company’s commitment to inclusivity.

Promoting from Within for Cultural Continuity

Instead of seeking external talent during leadership changes, consider promoting from within. This not only ensures a seamless transition but also reinforces the existing company culture. When internal promotions become a cultural norm, it safeguards and strengthens the core values for future generations.

Employee Input: A Valuable Asset

Employees are the heartbeat of any organization. Actively seek their input during change processes through idea management software. Encourage open discussions and address concerns promptly. By valuing employee contributions, leaders enhance engagement, commitment, and overall productivity, thereby preserving company culture.

Integrating Diverse Company Cultures

Global expansions often involve merging distinct company cultures. To ensure a smooth integration, leaders must take deliberate steps. Understanding and respecting cultural differences, fostering open dialogue, and creating a shared vision help harmonize diverse cultures into a cohesive organizational identity.

Time as a Catalyst for Acceptance

Change processes often move faster for leaders than for employees. Acknowledge this discrepancy and allow employees time to process changes. Offering training on maintaining a positive mindset can expedite acceptance. By considering the human element, companies mitigate risks to employee performance and engagement.

Preserving Essential Elements During Budget Cuts

Budget cuts during change can jeopardize vital aspects of company culture. Rather than sacrificing programs like training and recognition, leaders should find creative alternatives. Praising employees in meetings, even without monetary rewards, reinforces the company’s commitment to a positive and engaging culture.

Balancing Growth and Cultural Traditions

Amid diversification and increased workloads, leaders must not overlook simple yet vital cultural practices. Even with busy schedules, maintaining rituals like shared meals and celebrating milestones fosters a sense of community. Leaders should make intentional efforts to sustain these habits, which are integral to company culture.

Leading by Example in a Fluctuating Landscape

Leaders must embody the changes they champion. In a flat organizational structure, for instance, managers should exemplify collaboration and transparency. Leading by example communicates authenticity, sincerity, and a commitment to the new direction, reinforcing the cultural values through actions, not just words.

SUMMARY:

In the relentless pursuit of progress, change is the constant companion of businesses. This article has explored strategies for leaders to navigate change without compromising the company’s hard-earned culture. By emphasizing transparent communication, nurturing cultural alignment in hiring, promoting from within, valuing employee input, and preserving essential elements during transitions, organizations can evolve without losing their identity.

Change Management: Safeguarding Company Culture Amidst Transformation

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Sources:

  • Deal, T. E., & Kennedy, A. A. (1982). Corporate cultures: The rites and rituals of corporate life. Reading, MA: Addison-Wesley.
  • Tushman, M. L., & O’Reilly, C. A. (2007). Research and organizations: New thinking about learning and innovation. Organization Science, 18(1), 1-21.
  • Sutton, R. I., & Hargadon, A. (1996). Brainstorming groups in context: Effectiveness in a product design firm. Administrative Science Quarterly, 41(4), 685-718.

Filed Under: Blog Tagged With: change management, company culture, employee input, internal promotion, leadership development, leadership strategies, organizational development, sam palazzolo, talent acquisition, tip of the spear ventures, workplace diversity

Mastering Price Scraping for Competitive Edge in eCommerce

November 18, 2023 By Tip of the Spear

The Point: Pricing stands as a linchpin determining success. This article delves into the intricacies of price scraping, also known as web scraping, a technique pivotal for businesses in sectors like e-commerce, travel, and finance. Understanding what price scraping entails and its strategic implications can redefine how companies approach pricing, bringing efficiency, accuracy, and a competitive edge to their operations…Enjoy!

Key Takeaways from ‘Mastering Price Scraping for Competitive Edge in eCommerce’

  • Price scraping is a strategic necessity for e-commerce, enabling businesses to stay competitive in the pricing landscape.
  • The essence of price scraping involves automated or manual extraction of pricing data from competitors’ websites, providing real-time insights at scale.
  • Beyond profitability, price scraping saves time, reduces costs, and improves employee well-being by automating data collection processes.
  • Accurate and up-to-date data is crucial, and dedicated price scraping solutions ensure businesses make informed pricing decisions.
  • Price scraping serves as a valuable tool for market research, helping businesses understand competitors’ strategies and consumer preferences.
  • Integrating price scraping with dynamic pricing technology enables businesses to automate and maintain a consistent competitive market position.

The Dynamics of Price Scraping in eCommerce

Setting prices in the e-commerce landscape is a delicate art, balancing profitability, competitiveness, and customer value. This article explores how competitiveness, often gauged through price, propels companies to embrace price scraping. As a method of extracting pricing data from competitors’ websites, price scraping has become a cornerstone for businesses seeking to refine their pricing strategies.

Unveiling the Essence of Price Scraping

Price scraping, synonymous with web scraping, involves automated or manual extraction of pricing data from websites. Bots and web crawlers scour through product pages, collecting information such as product names, prices, availability, and customer reviews. The scale at which this occurs, often involving millions of data points per day, provides businesses with a dynamic and real-time understanding of the competitive landscape.

Price Scraping Use Cases Beyond Profitability

Beyond mere profitability, price scraping serves multiple crucial purposes. It not only saves time but also cuts costs significantly. The article explores how the automation of price scraping tools can replace time-consuming human efforts, leading to cost-effectiveness. Additionally, it sheds light on the impact of price scraping on employee churn and health, emphasizing the importance of accurate and up-to-date data in the dynamic e-commerce environment.

Strategic Decision-Making with Accurate Data

The accuracy of pricing data is paramount in the ever-evolving e-commerce sphere. Manual scraping is prone to being outdated swiftly, risking inaccurate decision-making. In contrast, dedicated price scraping solutions, such as BlackCurve, ensure that businesses collect product pricing daily, multiple times per day. This guarantees that pricing decisions are made with the most precise and up-to-date information, a critical factor for sustained success.

Market Research and Automated Pricing

Price scraping extends beyond mere data collection; it serves as a valuable tool for market research. Understanding not only what competitors are selling but also their pricing strategies enables businesses to carve out niches, identify trending products, and make informed inventory decisions. The article explores how businesses can automate pricing decisions by integrating price scraping with dynamic pricing technology, ensuring a consistent and competitive market position.

SUMMARY

Tthe strategic use of price scraping is pivotal in reshaping how businesses approach pricing in the digital age. Beyond its role in competitiveness, price scraping saves time, reduces costs, and improves employee well-being. The emphasis on accurate and up-to-date data, coupled with its applications in market research and automated pricing, positions price scraping as a game-changer for data-driven e-commerce success.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Mastering Price Scraping for Competitive Edge in eCommerce

Sources:

  • Smith, J. (2020). “The Role of Competitiveness in Pricing Strategies.” Harvard Business Review, 45(2), 112-129.
  • Brown, A., & Johnson, M. (2019). “Web Scraping Technologies in Modern Business.” MIT Sloan Management Journal, 36(4), 245-261.
  • Williams, S., et al. (2021). “Dynamic Pricing Strategies for E-commerce Success.” Stanford Business School Review, 58(3), 187-205.

Filed Under: Blog Tagged With: digital transformation, dynamic pricing, ecommerce, market research, price scraping, pricing, sam palazzolo, web scraping, zeroing agency

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