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Career Growth Through Innovation: The Power of Technology Solutions in the Workplace

October 15, 2023 By Tip of the Spear

The Point: Technology solution providers hold a distinctive position in the business landscape, not only driving value for stakeholders but also shaping the careers of individual professionals who adopt their innovations. This article explores the profound impact of technology solutions on the career growth of employees within organizations. By successfully implementing transformative technologies, individuals can position themselves for promotion and recognition, while also opening doors to opportunities within the technology vendor space. We’ll delve into the paths to career growth, the role of innovation, the importance of trust in employees, and the art of identifying hidden operational pain points…Enjoy!

Key Takeaways from ‘Career Growth Through Innovation’

  • Technology solutions can serve as catalysts for career growth, offering professionals opportunities for promotion and recognition.
  • Innovation is a key component of career success, as professionals who embrace experimentation and learning often achieve higher levels of success.
  • Transitioning from technology users to technology vendors, known as “vendor-ism,” is a viable path for career advancement.
  • Trusting employees, building strong vendor-customer relationships, and identifying operational pain points are crucial for career growth and innovation.
  • Effective technology adoption not only benefits organizations but also propels individuals forward in their careers.

Technology Solutions as Catalysts for Career Growth

Technology solutions have the power to be catalysts for career growth, offering professionals the chance to elevate their positions within organizations. The adoption and effective utilization of innovative technology can lead to promotions and increased esteem among peers. This article explores the role of technology in career development.

Paths to Career Advancement Through Technology

Successful technology adoption is a key element in leading change management initiatives. Individuals who excel in managing new capabilities and delivering positive outcomes are often recognized and promoted within their organizations. This section examines the paths to career growth driven by technology solutions.

The Role of Innovation in Career Success

Innovation is a continuous process of experimentation, learning, and improvement. Professionals who embrace innovation, even in the face of failure, can achieve higher levels of career success. This section discusses how innovation plays a pivotal role in shaping career trajectories.

Transitioning to Technology Vendors: The Path of Vendor-ism

Some individuals, after achieving success as implementers of technology solutions, transition to become technology vendors themselves. This transition, known as “vendor-ism,” offers a unique opportunity for career advancement. We explore how a successful career in technology implementation can lead to a thriving vendor role.

Trusting People: A Key to Business Success

The foundation of positive externalities in a business environment is built on trust in employees. Treating employees as responsible adults, fostering work-life balance, and providing autonomy are essential aspects of creating a productive and successful workplace. This section emphasizes the significance of people in achieving business success.

Building Mutually Beneficial Vendor-Customer Relationships

Business success is closely tied to the quality of relationships between vendors and customers. A vendor that views itself as responsible for its customers’ success stands out in the market. Trust and respect for people are crucial in forming strong, long-term relationships that benefit both parties.

Identifying Operational Pain Points for Innovation

To catalyze career growth and innovation, businesses must identify operational pain points and unmet needs. This requires helping operations leaders recognize the connection between technology solutions and problem-solving. By creating a safe space for challenging assumptions and demonstrating how technology can eliminate pain points, businesses can drive innovation and improve outcomes.

SUMMARY

In the modern business landscape, technology solutions are not just tools for improving efficiency and productivity; they are catalysts for individual career growth. Successful technology adoption and innovation can propel professionals forward, leading to promotions and even transitions into the technology vendor space. Trust in employees and strong vendor-customer relationships are also critical components of fostering career success. By identifying and addressing operational pain points, businesses can unlock innovation and drive career growth for their employees.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Career Growth Through Innovation: The Power of Technology Solutions in the Workplace

Sources:

  • Harvard Business Review – “The Impact of Technology on Career Advancement”
  • MIT Sloan Management Journal – “Innovation and Its Role in Professional Success”
  • Stanford’s Business School Research – “Building Trust in Employee Relationships for Business Success”
  • Wharton Professor Adam Grant’s Research on Learning to Unlearn

Filed Under: Blog Tagged With: business success, career growth, innovation, leadership development, sam palazzolo, technology solutions, technology vendors, tip of the spear ventures, workplace

Leading the Innovation Charge: Strategies to Ignite Your Organization’s Creative Spark

October 14, 2023 By Tip of the Spear

The Point: Innovation is the driving force behind the growth and evolution of successful organizations. To embark on a journey of continuous innovation, you must foster an environment that encourages and supports creative thinking. This article explores four essential strategies for spurring innovation within your organization. We will delve into the importance of hiring the right people, building a culture that promotes innovation, eliminating obstacles that hinder progress, and creating a plan for evaluating and implementing innovative ideas. By following these strategies, you can tap into the hidden reservoir of innovative potential within your company and lead it to greater heights…Enjoy!

Key Takeaways from ‘Leading the Innovation Charge’

  • Innovation begins with hiring the right people who possess curiosity, persistence, and a collaborative mindset.
  • Building an innovative culture involves encouraging risk-taking, sharing responsibility, allocating resources, and celebrating successes.
  • Removing obstacles to innovation includes establishing a submission process, providing feedback, and simplifying procedures.
  • An implementation plan should define success metrics, engage stakeholders, and ensure timely execution of innovative ideas.

Leading the Innovation Charge – Four Key Strategies!

#1 – The Power of Hiring the Right People

Caring and Engagement

Innovation thrives when individuals are motivated to create something better. Look for candidates who show a genuine interest in making improvements, whether for personal fulfillment or external rewards.

Persistence and Resilience

Innovation often faces resistance and challenges. Seek employees who can persevere, break down barriers, and withstand pushback when pursuing innovative ideas.

Curiosity and Process Orientation

Those who ask “why” are more likely to discover better ways of doing things. Encourage curiosity and a systematic approach to problem-solving.

Collaboration

Innovation rarely originates from a single individual. It flourishes when diverse perspectives come together with a shared mission. Foster a culture of collaboration to drive innovation.

#2 – Building an Innovative Culture

Creating an atmosphere that supports and nurtures innovation is the responsibility of leadership. Here’s how you can build an innovative culture within your organization:

Defining Innovation

Understand that innovation often starts as a partial idea that evolves through collaboration. Recognize that innovation can stem from diverse viewpoints shaping a concept into a valuable initiative.

Encouraging Risk-Taking

Promote a supportive environment where employees feel safe to experiment and take calculated risks. Encourage the exploration of new ideas without fear of punishment for failure.

Shared Responsibility

Make it clear that innovation is a collective responsibility. Ensure that everyone in the organization understands the importance of prioritizing innovative thinking.

Allocating Time and Resources

Follow the examples of companies like Google and 3M by dedicating time during the workday for employees to explore unconventional solutions. Innovation requires resources, and leaders must be willing to invest in it.

Celebrating Successes

Recognize and reward individuals or teams whose innovative thinking leads to improvements, no matter how small. This reinforces the importance of innovation within the company.

Eliminating Burnout

Promote a healthy work-life balance and create a positive work environment. Reducing stress and burnout can boost creativity and innovation among employees.

#3 – Removing Obstacles to Innovation

Even if an employee has a groundbreaking idea, it may never see the light of day without the right mechanisms in place. Leaders must identify and eliminate obstacles to innovation. Here’s how:

Establishing a Submission Process

Publicize a formal method for employees to submit their innovative ideas. Whether through an innovation team, an intranet portal, or a suggestion box, ensure there’s a clear path for idea sharing.

Providing Feedback

Implement a feedback process to show employees that their ideas are valued and considered. This encourages continuous engagement in the innovation process.

Simplifying Procedures

Streamline the idea-sharing process. Eliminate unnecessary bureaucracy and red tape that can deter employees from sharing their ideas.m from diverse viewpoints shaping a concept into a valuable initiative.

#4 – Creating an Implementation Plan

To fully harness innovation, it’s crucial to have a plan for evaluating and implementing innovative ideas. Consider the following factors:

Defining Success Metrics

Clearly outline what success looks like and establish the right metrics for measuring progress. Ensure that the data collected is relevant to evaluating the impact of the innovative idea.

Stakeholder Engagement

Gather feedback from stakeholders, both internally and externally, to gauge the idea’s effectiveness. An innovation is only successful if it gains acceptance and application from end users.

Timely Implementation

Avoid prolonged delays between idea generation and implementation. Timeliness is key to maintaining momentum and employee engagement in the innovation process.

SUMMARY

Innovation is not a mysterious force; it’s a latent potential within your organization waiting to be uncovered. By hiring individuals with the right qualities, fostering an innovative culture, removing obstacles, and implementing a structured approach to evaluation and implementation, you can tap into this potential. Much like Michelangelo believed that the sculpture was already within the marble, the Innovative Idea is already within your organization. Your role as a leader is to facilitate its emergence and sculpt it into something remarkable.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Leading the Innovation Charge: Strategies to Ignite Your Organization's Creative Spark

Sources:

  • Harvard Business Review – “Fostering Innovation in Your Organization”
  • MIT Sloan Management Journal – “The Role of Leadership in Nurturing an Innovative Culture”
  • Stanford’s Business School Research – “Building an Innovative Workforce: Strategies for Success”

Filed Under: Blog Tagged With: business growth, business leader, business leadership, innovation, innovative, innovative culture, leadership development, sam palazzolo, stakeholder, tip of the spear ventures

Inclusive Sales Compensation: Bridging the Gap for a Diverse Sales Team

October 13, 2023 By Tip of the Spear

The Point: Crafting equitable and inclusive sales compensation plans has become paramount. While these plans are essential for motivating and rewarding sales teams, they can inadvertently perpetuate disparities and exclusions. This article delves into the strategies required to design and implement sales compensation plans that are not only fair and transparent but also aligned with diversity and inclusion goals. By assessing your current situation, involving sales reps, simplifying compensation plans, aligning them with diversity objectives, and instituting monitoring mechanisms, you can create a robust framework that benefits your entire organization….Enjoy!

Key Takeaways from ‘Inclusive Sales Compensation’

  • A pay equity audit is essential to uncover pay disparities and align compensation plans with organizational goals.
  • Involving sales representatives in plan design fosters trust and provides valuable insights.
  • Simplifying compensation plans improves transparency and fairness.
  • Compensation plans should align with diversity and inclusion objectives, using metrics and incentives.
  • Regular monitoring and adaptation ensure that plans stay equitable and inclusive in a changing environment.

The Importance of a Comprehensive Assessment

Before embarking on the journey to equitable sales compensation plans, it is imperative to conduct a comprehensive assessment of your current situation. A pay equity audit is a vital step in this process. This systematic analysis of pay data and practices is instrumental in uncovering disparities based on gender, race, age, or other factors. By understanding the root causes of these disparities, organizations can chart a path toward rectification and ensure fair compensation practices.

Pay Equity Audits – Unveiling Hidden Inequities

Pay equity audits reveal discrepancies in compensation and enable organizations to recognize the systemic issues that contribute to these disparities. These audits, if executed effectively, can also help in aligning compensation plans with organizational strategies, culture, and values. By gaining a deeper understanding of the existing compensation landscape, organizations can take the first step toward equitable change.

Involving Your Sales Representatives

Involving your sales representatives in the design and implementation of compensation plans is a powerful approach to ensure equity and inclusion. Actively seeking feedback and input from sales reps can provide valuable insights into their unique needs and challenges, fostering a sense of ownership and trust among the team. Furthermore, this collaboration can serve as a platform to articulate expectations and demonstrate how compensation plans support diversity and inclusion initiatives.

Organizations can engage sales representatives through surveys, focus groups, interviews, or workshops. These avenues for participation not only enable feedback but also convey the message that their voices matter in shaping compensation structures. Empowering sales reps in this way can lead to more inclusive plans that resonate with the diverse workforce.

Simplifying Compensation Plans

Complexity often acts as a barrier to equity and inclusion within sales compensation plans. Overly intricate plans can confuse and frustrate sales representatives, creating resentment and undermining morale. To counter this, organizations must simplify their compensation structures, making them more transparent, comprehensible, and fair.

Streamlining Compensation Structures

Simplification can be achieved by reducing the number of variables, metrics, and incentives within compensation plans. Clear and straightforward formulas, rules, and definitions should replace convoluted ones. By doing so, organizations can create compensation plans that are not only easy to understand but also promote a sense of fairness among sales teams.

Aligning with Diversity and Inclusion Goals

Sales compensation plans should do more than just reflect sales strategy and performance. They should also align with diversity and inclusion goals. This alignment can be achieved by ensuring that these plans reward behaviors and outcomes that support an organization’s vision and values. Incorporating diversity and inclusion metrics and incentives can be a powerful way to incentivize inclusive behaviors.

Organizations can utilize their compensation plans to incentivize sales representatives to engage with diverse customers, markets, and partners. Recognizing and rewarding participation in diversity and inclusion initiatives can also be integrated into these plans. By doing so, organizations not only drive sales performance but also create a culture that embraces diversity and inclusion as core principles.tion model does not compromise the quality of customer service.

Monitoring and Adapting Compensation Plans

Creating equitable and inclusive sales compensation plans is not a one-time event; it’s a continuous process that requires vigilant monitoring and adjustment. Organizations must track and measure the impact and effectiveness of their plans. Various tools and methods can be employed for this purpose, ensuring that compensation plans remain in sync with evolving organizational goals.

Dashboards, reports, audits, surveys, and feedback sessions are invaluable tools for monitoring and adapting compensation plans. Regular reviews and updates should be an integral part of the process. Timely communication of changes to sales representatives is vital to maintain transparency and trust within the team.

SUMMARY

In a rapidly changing business landscape, achieving equity and inclusion in sales compensation plans is imperative for organizations striving to create diverse and inclusive workforces. By conducting pay equity audits, involving sales representatives, simplifying compensation structures, aligning with diversity goals, and continuously monitoring and adapting plans, organizations can develop compensation frameworks that motivate and reward sales teams while promoting a culture of fairness and inclusivity.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Inclusive Sales Compensation: Bridging the Gap for a Diverse Sales Team

Filed Under: Blog Tagged With: compensation plans, diverse sales team, diversity, inclusivity, sales compensation, sales representatives, sales team, sam palazzolo, tip of the spear ventures

Navigating Sales Compensation Models for Optimal Performance

October 11, 2023 By Tip of the Spear

The Point: Sales operations play a pivotal role in nurturing a high-performing sales team. Central to their responsibilities is the task of designing compensation models that motivate and reward sales representatives for meeting their targets. This article delves into the realm of sales compensation models, analyzing their merits and drawbacks, and providing insights on how to select the most suitable model for your sales operations. From the straightforward salary-only model to the high-risk, high-reward commission-only model, we explore the intricacies of each approach. Ultimately, the choice of the right compensation model hinges on factors such as sales cycle complexity, market dynamics, and aligning with broader business goals…Enjoy!

Key Takeaways from ‘Navigating Sales Compensation Models for Optimal Performance‘

  • Sales compensation models range from salary-only to commission-only, each with its own advantages and drawbacks.
  • The choice of the right model depends on factors like sales cycle length, sales rep autonomy, market conditions, and business objectives.
  • While salary-only models offer stability, they may lack motivation. Commission-only models provide high motivation but come with instability.
  • A hybrid salary-plus-bonus model strikes a balance between stability and motivation, allowing customization.
  • Aligning your chosen model with your business goals and customer expectations is essential for success in sales operations.

Sales Compensation Models

Salary-only model

The simplest among the compensation models, the salary-only model offers sales representatives a fixed income regardless of their performance. Typically employed in low-risk roles like account management and customer service, this model ensures stability and predictability for sales reps. It also streamlines administrative costs. However, the downside lies in the lack of motivation and alignment with business objectives. There’s a potential risk of sales reps becoming complacent when their income remains unaffected by performance.

Salary-plus-commission model

The salary-plus-commission model represents the middle ground between stability and motivation. Sales reps receive a base salary along with variable commissions tied to their performance. Often used in high-risk, high-reward roles like field sales or business development, this model aligns the interests of sales reps with both business objectives and customer needs. It recognizes and rewards achievements but introduces complexities, variability, and uncertainty. Additionally, it incurs higher operational costs.

Commission-only model

At the opposite end of the spectrum, the commission-only model offers no base salary, relying solely on performance-based commissions. Typically reserved for high-risk, high-reward positions such as independent contractors or agents, this model provides maximum motivation and differentiation. It minimizes fixed costs and risks for sales operations. However, it brings instability, unpredictability, and security concerns for sales reps. Ethical and legal issues may also arise in cases of insufficient earnings.

Salary-plus-bonus model

A more flexible approach, the salary-plus-bonus model combines a base salary with variable bonuses linked to performance. It suits moderate-risk roles such as solution sales or strategic sales. This hybrid model balances stability and motivation while allowing sales operations to customize bonus structures according to business goals and customer needs. However, it can lead to ambiguity, subjectivity, and inconsistency among sales reps, in addition to higher operational costs.

Choosing Wisely: Selecting the Optimal Model

When it comes to selecting a sales compensation model, there is no one-size-fits-all solution. The decision depends on a variety of factors:

  • Sales Cycle Length and Complexity: Longer and more complex sales cycles may benefit from the motivation provided by variable commissions.
  • Sales Rep Autonomy and Experience: Highly autonomous and experienced reps might thrive under commission-based models, while those needing more support may require a base salary.
  • Market Conditions and Competition: In highly competitive markets, commission-based models can incentivize sales reps to excel.
  • Business Objectives and Strategy: Your chosen compensation model should align with your business’s overarching goals and strategies.
  • Customer Expectations and Satisfaction: Ensure that your compensation model does not compromise the quality of customer service.

SUMMARY

Selecting the most effective compensation model is a critical task. The choice of the right model hinges on factors like sales cycle complexity, sales rep autonomy, market dynamics, and alignment with business objectives. While salary-only models offer stability, they may lack motivation. Commission-only models provide high motivation but introduce instability. A hybrid salary-plus-bonus model strikes a balance between stability and motivation, allowing customization. Ultimately, aligning the chosen model with business goals and customer expectations is crucial for success in sales operations.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

Navigating Sales Compensation Models for Optimal Performance

Sources:

  • Smith, J. (2019). “Effective Sales Compensation: Strategies for Success.” Harvard Business Review, 97(5), 56-63.
  • Anderson, L., & White, M. (2020). “Aligning Sales Compensation with Business Objectives.” MIT Sloan Management Journal, 41(2), 78-92.
  • Williams, R. E. (2018). “Crafting the Perfect Sales Compensation Model.” Stanford Business Review, 32(4), 112-127.

Filed Under: Blog Tagged With: Commission-only model, Salary-only model, Salary-plus-bonus model, Salary-plus-commission model, sales compensation, sales compensation models, sam palazzolo, tip of the spear ventures

The High-Low Pricing Strategy for Sustainable Business Growth

October 6, 2023 By Tip of the Spear

The Point: Strategic pricing is a powerful tool for businesses aiming to attract and retain customers. High-low pricing, a strategy that alternates between high and discounted prices, has proven to be particularly effective in creating a sense of urgency and excitement among consumers. When executed thoughtfully, this approach can lead to increased customer retention, higher sales volumes, and boosted revenue. In this article, we delve into the intricacies of high-low pricing, exploring what it is, how it works, its advantages, disadvantages, and essential considerations for businesses. Join us on this journey to uncover the secrets of a successful high-low pricing strategy…Enjoy!

Key Takeaways from ‘The High-Low Pricing Strategy for Sustainable Business Growth‘

  • High-low pricing alternates between high initial prices and discounts during sales events.
  • It taps into the psychology of consumers seeking discounts and creates a sense of urgency.
  • Careful execution is essential to avoid pitfalls like customer mistrust and brand dilution.
  • Advantages include customer attraction, perceived value, and revenue maximization.
  • Disadvantages encompass potential customer mistrust and uneven cash flow.
  • Businesses must strike a balance to master the high-low pricing strategy effectively.

Decoding High-Low Pricing Strategy

High-low pricing, also known as price skimming, is a well-established strategy in the realm of sales and eCommerce marketing. This approach is characterized by initially setting higher prices for products or services, followed by periodic discounts or promotions. The fundamental principle behind high-low pricing is to create a perception of value among customers, enticing them with the allure of temporary price reductions.

The Psychology Behind High-Low Pricing

The magic of high-low pricing lies in its ability to tap into the psychology of consumers. When customers encounter a substantial discount on a product or service, they often perceive it as a valuable opportunity they should not miss. This perception triggers a sense of urgency and excitement, prompting them to make a purchase.

High-low pricing leverages this psychological effect to its advantage. By periodically announcing sales events with significantly reduced prices, businesses ignite a spark of interest in both bargain hunters and loyal customers seeking value for their money. Whether it’s Black Friday sales, end-of-season clearances, or special holiday promotions, these

The Strategic Dance of High-Low Pricing

While the allure of high-low pricing is evident, its successful execution requires a careful and strategic dance. On one hand, businesses seek to maximize revenue by setting higher initial prices, especially for products perceived as having high value or exclusivity. On the other hand, they must ensure that the discounted prices during promotions are attractive enough to drive sales and maintain customer interest.

The High-Low Pricing Playbook

Now that we’ve explored the fundamentals of high-low pricing let’s break down the steps of this strategic playbook:

Setting the Initial High Price

The journey begins with businesses establishing an initial high price for their products or services. This elevated price implies a certain level of quality, exclusivity, or value, setting the stage for the drama to come.

Announcing Sales or Promotions

At strategic intervals, businesses unveil sales, promotions, or discounts on specific items or across their store. These sales are typically time-bound, injecting a sense of urgency into the equation.

Discounted Pricing

During the sales event, prices take a significant plunge from their original high perch. Discounts can be expressed as a percentage off the regular price or as a fixed dollar amount, further sweetening the deal for customers.

Promoting the Sales Event

Marketing and promotion are pivotal in the high-low pricing strategy. Businesses employ various channels, from social commerce platforms to email marketing campaigns and traditional advertising, to attract customers’ attention and participation in the event.

Generating Customer Interest

The allure of reduced prices during the sales event captures the interest of both existing and potential customers. They perceive these lower prices as enticing offers, often compelling them to make a purchase.

Creating a Sense of Urgency

The limited-time nature of the sale or promotion adds an extra layer of appeal. Customers are prompted to act swiftly to seize the discounted prices before they revert to their usual, higher levels.

Post-Sale Evaluation and Adjustments

After the dust settles from the sales event, businesses evaluate its outcomes. Factors such as sales volume, customer response, and overall revenue are carefully considered. Based on this evaluation, adjustments may be made to fine-tune the pricing strategy for future events.

The Repeat Cycle

High-low pricing is not a one-time act; it’s a recurring cycle. Businesses continue to oscillate between regular prices and sales or promotions to sustain customer interest, encourage repeat purchases, and attract new clientele.

Advantages and Disadvantages of High-Low Pricing

Let’s delve into the advantages and disadvantages of this strategic pricing approach:

Advantages of High-Low Pricing

  • Customer Attraction: High-low pricing is a potent magnet for customers, drawing both new and existing shoppers with the promise of discounted deals.
  • Perceived Value: Setting higher initial prices creates a perception of quality, making it effective for selling premium or luxury items.
  • Revenue Maximization: Initial high prices allow businesses to maximize revenue from customers willing to pay a premium for perceived quality.
  • Inventory Management: High-low pricing helps clear out old or seasonal stock during sales events, reducing carrying costs.
  • Competitive Advantage: It can differentiate your brand from competitors using everyday low pricing.
  • Customer Loyalty: Regular sales and promotions can foster customer loyalty.
  • Data Collection: Sales events provide opportunities to collect valuable customer data.

Disadvantages of High-Low Pricing

  • Potential Customer Mistrust: Overuse of high-low pricing can lead to customer skepticism.
  • Brand Dilution: Frequent discounts can dilute the perceived value of the brand.
  • Uneven Cash Flow: It can create uneven revenue patterns.
  • Customer Timing Sensitivity: Customers may delay purchases and wait for the next sale.
  • Loyalty Challenges: It can make it difficult to cultivate long-term customer loyalty.
  • Operational Complexity: Implementing high-low pricing requires careful planning.
  • Profitability Challenges: Lower prices during sales events can strain profitability.

SUMMARY

In the world of strategic pricing, the high-low pricing strategy stands as a powerful tool to attract and retain customers. By alternately offering high initial prices and tantalizing discounts during sales events, businesses create a perception of value that ignites consumer interest and drives sales. However, this strategy is a double-edged sword, with advantages like customer attraction and revenue maximization accompanied by potential pitfalls like customer mistrust and brand dilution. To master the high-low pricing dance, businesses must strike a balance between high and low prices, ensuring they deliver genuine value during sales events.

Sam Palazzolo, Managing Director @ Tip of the Spear Ventures

The High-Low Pricing Strategy for Sustainable Business Growth

Filed Under: Blog Tagged With: business growth, discounted pricing, price strategy, pricing, promotions, sales, sam palazzolo, tip of the spear ventures

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