The Point: Warren Buffet tells us to keep shareholders happy. However, if you go just one step further and link your business aims (and business results) to your stakeholders, you will create both a mindset and a company culture that not only drives you towards success, but helps you achieves goals faster as well. Stakeholder Centered Coaching (SCC) trains leaders on making behavioral changes that have a long-term impact on an organization’s success. In this post, we discuss what this Centered Executive Coaching offering is all about, and what Marshall Goldsmith (the developer of this method) doesn’t want you to know… Enjoy!
Defining Terms
Have you ever heard of SCC? Most business leaders reply that they have not! If you’re in that camp, then you’re not alone… Basically, Stakeholder Centered Executive Coaching focuses on leadership traits (sometimes highlighting only aspects of a leader’s behavior) to elicit notable results for all stakeholders of a department/company. The hallmark of the Goldsmith coaching system is change based on constant feedback.
Who is Marshall Goldsmith?
Dr. Marshall Goldsmith is one of the most well respected executive coaches in world, the proof of which is:
- He was listed as one of 50 great thinkers and leaders who have influenced the field of management over the past 80 years by the American Management Association.
- He was ranked among the most influential practitioners in the history of leadership development by Business Week
- The Times (UK) considers him one of the 50 greatest living business thinkers
- Forbes named him among the five most-respected executive coaches
The fact that his training has helped several Fortune 100 companies achieve tremendous results is testimony to the effects of SCC. At Tip of the Spear, our Executive Coaches practice this same discipline in order to provide lifelong client value to the leaders who employ our services in the form of Centered Executive Coaching (consisting of Leader Centered Coaching, Stakeholder Centered Coaching, and Business Centered Coaching).
What Dr. Marshall Doesn’t Want You to Know
While an entire post can be dedicated to the intricacies of the SCC (See our post titled ‘5 Benefits from Stakeholder Centered Coaching‘), here we will zero in on one central concept: Leadership coaches at large teach you that in order to become successful, you need to be self-confident. And they are not entirely wrong when they say that!
But what Marshall Goldsmith doesn’t want you to know is that success can often lead to arrogance. When you are on a roll and your stakeholders are happy, you will ironically become resistant to change, and hence treat any feedback or suggestion from your team as insignificant (think of it as the brush-off effect!) The problem is that success doesn’t always last forever, and as the business world becomes more complex with changing technology and global outlook, the last thing you need is an attitude that is resistant to change.
Why So Arrogant?
The SCC process starts with the coach assessing the leader’s personality and determining 1-2 key areas that need change (This can be accomplished typically through a 360* Review). This is followed by taking feedback from stakeholders on behavioral progress examples and future growth opportunities. Based on this, the executive coach works with the leader and sponsoring committee at the organization to develop a plan of action, and throughout the duration of the coaching, progress is reviewed with all parties to assess progress/areas of improvement opportunity.
So What Can You Learn?
If all goes well, you will learn:
- Placing focus on the people you work with is important
- Instead of delving on past successes, a leader should always look towards the future
- Instead of unfounded optimism, a leader has to keep monitoring feedback and adapting to changing business circumstances
Summary
Any organization and its stakeholders want to see continuous improvement in all leaders in the results they achieve for themselves/the business. SCC proves highly useful in this regard. For more information on Centered Executive Coaching, the other Tip of the Spear Business Advisory Services, and/or information on leadership development through our affiliation with The Javelin Institute, use the Contact Us page.
